Microsoft Outlook is probably the most famous email services. It is being used on a large scale by small and big organisation. It is quite unfortunate that some of the companies also using Outlook for their email marketing campaigns. Although Outlook is convenient for day-to-day use, but its various features make it an unsuitable tool for effective email marketing campaigns. Let’s find out 5 Reasons To Not use Outlook for Email Marketing campaigns.
5 Reasons To Not use Outlook for Email Marketing
Limited Sending Capacity – Outlook was never configured for sending bulk emails. It was primarily designed for the office use and the program lacks the email marketing features that other platforms offer. The Outlook.com service limits the user to send only 300 emails per day with only 50 recipients a message. So you will not be able to target huge number of subscribers at the same time.
Design Restrictions – Outlook is one of the most restrictive email programs available today. It will leave your contacts thinking about that you have missed the lessons of modern email technology. You will not be able to create a visually engaging, user-friendly and stylish campaign.
Data Corruption Issue – Outlook is very prone to corruption. If your file size get increased by 2 GB then all your pst data will get corrupted. No the only problem, your outlook files can also get corrupted when you system get infected by any virus. At such cases you will need to recover pst files, that will surely be a glitch in your email marketing campaign.
Unresponsive to Mobile Devices – A mobile-friendly email and a responsive email are two completely different things. A mobile-friendly email make you content small to get fit with screen size but a responsive email automatically adjust the layout to give the best experience.
No Results To Analyze – The other major or you can say the biggest problem is you will not be able to Review the results of your campaign. If you are not able to find out who is clicking or opening your emails then you how will you know that who are your “engaged” subscribers. In such case without knowing what works, what doesn’t and who you’re engaging with how can you expect success.