Google Penalizes Sites With Unnatural Outbound Links
The big buzz of the recent time over the weekend is Google Penalizes Sites With Unnatural Outbound Links. This is the another great news coming through the Google manual action team that Google has issued manual actions for “unnatural outbound links.” This new penalty has been announced for specially those site that contain bunch of outbound link in order to manipulate the Google Search Results.
Here is a sample of email sent to the webmasters affected by this penalty :
If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines.
As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.
Here is a picture that shows manual action complaint in the Google support forums:
What Can Bring Google Unnatural Outbound Link Penalty
Here are some example of unnatural link building that can bring negative impact to the ranking of your site :-
Buying or selling links normally pass PageRank. This includes any kind of link exchange work.
One-on-One link exchanges business between two sites for cross-linking .
Aggressive guest posting campaigns accompanied with keyword-rich anchor text links.
Using any automated service to create links for your site .
How To Avoid Google Unnatural Outbound Link Penalty
Use <rel=nofollow> on all the payment related links.
It is not necessary to nofollow all links on your page .
Mark all your paid review clearly as paid reviews.
Remove links that related the links exchange business.
Here is Matt Cutts saying about the Google Penalty For Unnatural Outbound links
Why Google Penalizes Sites With Unnatural Outbound Links
According to Google manual action team there are many people or webmasters trying to violating the Google’s Webmaster Guidelines of link building. They are trying to manipulate the PageRank by adding bunch of outboud links. These outbound links are mainly a part of link exchange work which is based on buying or exchanging the link in return of money or reciprocal links. According to Matt Cutts, the objective is not to make your links appear natural. The objective is that your links are natural.
This kind of Google Penalty for unnatural link comes under the offsite penalty. Google keeps a sharp eye on the links created on your site and links created for your site as well. Google take serious charges on site that employees unethical techniques of link building. If you have lots of outbound links on your site then Google can think that you have received payment from other sites to link them. Google can also think that you are a part of network who link each other to get higher ranking.
Avoid Google Outbound Links Penalty (Bottom Line)
It is true that Google Penalizes Sites With Unnatural Outbound Links. If you are doing the same thing from a long time then its time to change it. You have to admit what kind of links are on your site. You must classify the paid links as paid, add <rel=nofollow> to commercial link. It is not necessary to add “nofollow” attribute to all your links but it is important to specify the kind of link (paid or unpaid). You should also remove all the links that are related to any kind of link exchange business. If you don’t do this, then Google will go hard on you and you can get a penalty for the same.